Tories dominate spending on Facebook election campaign


The Conservatives spent more than £1.2 million on Facebook advertising during the general election campaign, records have revealed.

Tory spending on the social networking site massively outstripped Labour, which spent just £16,454, documents released by the Electoral Commission show.

A series of invoices set out details of what the Conservatives received for their cash, with bills for campaigns for individual MPs as well as “4040 likes” and “page likes”.

Labour gave Facebook £1,027 on a “tea towel giveaway – website conversations” and £696.59 on “Hell Yes – donations”, a reference to the phrase then Labour leader Ed Miliband used in an interview with presenter Jeremy Paxman in which he declared: “Hell yes, I’m tough enough”.

The company earned a total £1.37 million from across the political spectrum over the course of the campaign.


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